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WASHINGTON D.C. (February 26, 2008) - A troop-support group in a
small southern Michigan town is working to raise public awareness
and appreciation for troops and their families.
"'Operation Never Forgotten' bridges the gap between our
military and civilian worlds by creating nonpartisan national
awareness advertising for our troops, veterans and their families,"
Linda Kelly, the group's president and founder, said. "(The
organization) has rolled out over 500 billboards across America on
highways and in airports from Times Square to L.A."
The billboards display an unmistakable military theme with
phrases encouraging viewers to remember and support the military
and their families and the sacrifices they're making. For example,
one shows an American soldier with the phrase "Heroes Not From
Movies."
The group avoids espousing opinions about the war.
"Operation Never Forgotten separates the war from the warrior,"
Kelly said, adding that the group's campaigns stimulate
volunteerism for all military support organizations helping
deployed troops and wounded warriors, as well as those honoring our
fallen heroes.
The organization is working to expand its advertising to media
outlets beyond highway billboards. It's focusing on other outlets
where its message will be seen, including transit systems, shopping
malls, sports facilities, and more traditional advertising venues
like newspapers, magazines and radio.
Operation Never Forgotten recently became a supporter of America
Supports You, a Defense Department program connecting citizens and
companies with servicemembers and their families serving at home
and abroad.
Editor's Note: To find out about more individuals,
groups and organizations that are helping support the troops,
visit www.AmericaSupportsYou.mil. America
Supports You directly connects military members to the support of
the America people and offers a tool to the general public in their
quest to find meaningful ways to support the military
community.
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