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WASHINGTON D.C. (March 4, 2008) - Troops serving overseas are
about to get a tasty blast of appreciation through a unique
partnership.
True Lemon, a company that makes powdered citrus flavorings, is
hoping to donate 1 million packets of the flavoring to Operation
Gratitude to include in care packages. The company is calling on
the American public to make that goal possible.
"Over the last six months, we have heard from more and more
soldiers serving in Iraq and Afghanistan (and their families) that
many of our troops enjoy putting True Lemon, True Lime or True
Orange in their water to help make it taste more refreshing," a
company official said. "Operation Gratitude is getting ready for
another push of care packages -- their Patriotic Drive in May --
and we are going to donate 10 packets of True Lemon to Operation
Gratitude every time someone registers for free samples."
Those who help by registering with True Lemon at its Web site,
www.truelemon.com, will not go unrewarded, the officials said. They
will receive two packets of True Lemon, a packet of True Lime and a
packet of True Orange, along with a coupon.
The promotion began at the end of February and will end just as
Operation Gratitude's May Patriotic Drive begins. The May drive is
in conjunction with Military Appreciation Month.
Carolyn Blashek, founder of Operation Gratitude, said the
program is off to a great start.
"I don't know the current numbers, but I do know that in just
the first day of the program, True Lemon received over 3,000
responses, which means that Operation Gratitude earned 30,000-plus
packets in one day," she said, adding that she hopes others will
follow suit.
Blashek said the flavor packets will be a welcome addition to
her organization's care packages, more than 300,000 of which
already have found their way into the hands of deployed
servicemembers. "Any kind of flavoring for the water is desirable,
as they need to drink so much of it," she said.
Operation Gratitude, which is a supporter of the Defense
Department's "America Supports You" program, will begin its holiday
drive early this year and expects to pack its 400,000th care
package during that time.
America Supports You connects citizens and companies with
servicemembers and their families serving at home and abroad.
Editor's Note: To find out about more individuals,
groups and organizations that are helping support the troops,
visit www.AmericaSupportsYou.mil. America
Supports You directly connects military members to the support of
the America people and offers a tool to the general public in their
quest to find meaningful ways to support the military
community.
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