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WASHINGTON D.C. (June 6, 2008) - With symbolic glasses raised on
high, Jim Beam distillery offered a toast to U.S. servicemembers
and their families with a $175,000 donation to Operation
Homefront.
Operation Homefront provides emergency assistance and morale to
the nation's troops, to the families they leave behind, and to
wounded warriors when they return home.
In supporting the organization, Jim Beam honors it as part of
the brand's renewed top-down commitment to its own original values
of true character, integrity and doing the right thing, Jim Beam
officials said in a news release announcing the donation.
"Jim Beam is doing the right thing by helping us keep military
families and wounded warriors from homelessness and to keep these
families safe and secure," said Amy Palmer, executive vice
president of operations and development for Operation Homefront.
"We're so grateful for this donation, which will allow us to
enhance our support of the brave men and women in uniform and their
families who are experiencing hardships."
The admiration is mutual.
"We're so proud of Operation Homefront and all that they do, so
we're putting it right on our bottle," said Fred Noe,
seventh-generation Beam distiller and self-described Beam family
ambassador. "A special limited-edition Operation Homefront label is
going on more than 500,000 bottles of Jim Beam bourbon."
In addition, Jim Beam has partnered with the ABC Fine Wine and
Spirits chain in Florida to celebrate America and support the
nation's military families.
"Jim Beam has the heritage of the only distilled spirit
indigenous to America," said Andy Abernathy, senior vice president,
ABC Fine Wine and Spirits. "As the largest bourbon retailer in the
state, we are thrilled we can show respect for our country while
providing our customers with an opportunity for them to support
Operation Homefront."
ABC Fine Wine and Spirits will donate $1 for every 750
milliliter bottle of Jim Beam White and Jim Beam Black sold between
June 1 and July 6. Patrons also will have a chance to learn more
about the military and Operation Homefront at ABC Fine Wine and
Spirit stores throughout the Sunshine State.
Operation Homefront and military personnel will greet customers
at various locations, which will have military vehicles, including
Humvees and tanks, on display, through July 6.
Jim Beam also is inviting its customers of legal drinking age to
support the troops by posting a toast on its "The Stuff Inside" Web
site. Toasts will appear on the site until July 4. Of those
submitted, best toast or toasts that capture the spirit of "the
stuff inside" may be considered for use in Jim Beam advertising,
officials said.
Bottles of Jim Beam featuring the limited edition Operation
Homefront labels are on store shelves now and are estimated to be
available until July 4.
Operation Homefront is a supporter of America Supports You, a
Defense Department program connecting citizens and companies with
servicemembers and their families serving at home and abroad.
Editor's Note: To find out about more individuals,
groups and organizations that are helping support the troops,
visit www.AmericaSupportsYou.mil. America
Supports You directly connects military members to the support of
the America people and offers a tool to the general public in their
quest to find meaningful ways to support the military
community.
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